There are few industries where online marketing can be as targeted as for travel companies.
While virtually all consumers today take control of their own travel choices, they also like to be taken by the hand.
But how best to implement this?
Of course with targeted email marketing. Or in other words: target marketing.
(Did you know that 63% of travel website visitors who have signed up for the newsletter become repeat customers? So remember that email marketing is key for your organization)
The tactic implemented by the best travel companies in the Netherlands is that all of their prospective customers receive personalized emails receive.
This means that, as a travel agent, you must always have your database up-to-date so that your prospects are segmented by need (city, country, price, etc.).
Example
Someone has signed up for your newsletter, and this visitor's website behavior shows that he is interested in a vacation in Italy, during the month of June.
If so, it would be great for this person to be notified via e-mail as soon as an offer comes along that meets their needs.
But how do you implement this?
Simple: with marketing automation.
With marketing automation software, SearchUser ensures that your entire database is automatically up-to-date.
In fact, the content of your emails are automatically customized to your customer!
Too good to be true?
Here's what SearchUser can do for your travel company through marketing automation:
1. We ensure that all behavior on your website and forms is stored, per individual. Result: real-time insight into potential travelers' behavior.
2. We zorgen ervoor dat jouw prospect <automatischin de juiste e-mail lijst terecht komt, gebaseerd op zijn website gedrag (of gebaseerd op het invullen van een website formulier). Resultaat:
3. This prospect receives the right emails every time, based on their personal needs. Result: faster and more targeted sales through personalized marketing.
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