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Facebook and Google support SMEs with ad credit

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Reading Time 2 minutes
By Shannah de Ruijter

A lot of companies are struggling financially because of the corona crisis. Great initiatives are emerging from all sides to support each other during this difficult time. This includes Facebook and Google. They both announced to support companies with ad credit. Companies are quick to put their own marketing on-hold when savings are needed. Many ad campaigns are paused. With the ad credit, this could potentially be reduced. 

Facebook grant 

Facebook is giving SMEs a leg up during this difficult time of COVID-19 by providing $100 million in grant and advertising credit. Up to 30,000 SMEs in more than 30 countries where Facebook operates may be eligible for this grant. To apply for your business, you must meet a number of conditions:

  • The company should consist of two to fifty employees;
  • The company must be in business for at least one year;
  • The company must face challenges due to COVID-19;
  • The business must be located in or near a location where Facebook operates. 

Google support package

Google announces it will allocate more than $800 million to support SMEs, health organizations and governments and health professionals during this global pandemic. Google's commitment includes:

  • $340 million in Google Adscredits available to SMEs who had an active account in the past year. These credits can be used until the end of 2020.
  • $250 million in advertising grants to help the World Health Organization (WHO) and more than 100 government agencies worldwide disseminate vital information on COVID-19.
  • $20 million in Google Cloud credits for academic institutions and researchers to study, among other things, vaccines and other ways to combat COVID-19.

Questions about ad credit?

Then contact our specialists. They can help you with questions or applying for the grant. 

 

 

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Shannah de Ruijter
Shannah de Ruijter

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