Improve local findability through local SEO

This establishes the focus. A keyword equals a search query. Because everything you enter into a search engine is considered a search query. You are asking Google, as it were, to look for the answer to your search query. Google provides this in the form of a page, video or an image. Or a combination of these. Keep in mind that some keywords are searched for more than others. And if a keyword is searched for a lot, there is often a lot of competition. The more competition, the harder it is to reach the number 1 position. And everyone wants that position, of course.

Why? Because one page cannot really answer more than one or two questions. Because if you ask a question, a query, to a search engine like Google, Bing or Yahoo? Then all pages on the Internet are analyzed. Does your page focus on four, five or sometimes six keywords? Then there is always another page that gives better answers than yours. Therefore, focus on one or two keywords per page. And in addition to the keyword, keep an eye on search intent. Because what would you want to see when you search for "red shoes"? Right. An overview of all the red shoes a company offers. Show that directly at the top of the page. That way you answer the search query directly.

'But a picture is just a picture right?' Sure. But the software of and search engine analyzing your website doesn't see images. They only read your website's coding. And that software only reads the filename and the alt tag of an image. So we can optimize those. Include the keyword, or a synonym, in the file name or alt tag. Describe what the image is about. That way, search engines also know that an image reflects a marketing funnel rather than a 2046378.jpeg.... Then you have the size, the number of bytes of an image, which affects SEO performance.

And especially mobile friendliness. Your website will be indexed "mobile first. Because this best reflects behavior in the marketplace. Look in the mirror. What would you do when looking for a particular product? Often (for the more expensive products), research is done on the phone first, after which the actual conversion takes place on desktop. Mobile first, in other words. Purchases of cheaper products are often also completed on the mobile device. Therefore, your website is also evaluated on the mobile version, not the desktop version.

A good structure ensures an improved user experience. And above all that all pages are easy for search engine crawl robots to find. That's what you're looking for. Because over the years, pages are often added. Pages that have something of value on them. Are these hard to find? Then they are also less well found by the search engines.

The reliability of your website. This is measured by the number of backlinks, the age of your domain and the number of visitors going directly to your site.

Backlinks are references from one domain to another.

Are you referenced by another domain? Including reference? That means that one website cites your website as its source. So you are seen as trustworthy. And is the domain, which uses your domain as a source, seen as more trustworthy than your domain? Then your trustworthiness value increases. Do you still get it? Exactly. That's why it's smart to hire a professional. We explain it using an example.

We have a major national newspaper like, for example, Het Parool and a regional newspaper like the Nivo. An article about online marketing is published in both newspapers. We are mentioned as schurq. in both newspapers. Which mention do you think creates more reliability with a visitor? Right. The Parool. But the Nivo is known regionally, and therefore provides additional value looking at Local SEO.

Mirror it with your own behavior. You live in Amsterdam and are looking for someone to tile your bathroom. What will be your search query?
A Tile bathroom
B Tile the bathroom in North Holland
C Bathroom tiling Amsterdam
Are you searching for "Bathroom tiling"? Then you may be searching for different ways of tiling or inspiration. And 'bathroom tiling North Holland' is a search query that leads to different tiling providers. But 'bathroom tiling Amsterdam' is a direct search from someone who knows what they want. You have and bathroom and you are looking for a tiler. And what page will be displayed at the first position? Right. Your page that is purely about 'bathroom tiling Amsterdam'. Because that content best matches the search query.

Why? Simple. People search less for a local keyword such as 'online marketing agency Purmerend' than for the generic keyword 'online marketing agency'. So that's where you want to be found as a marketing agency. Because would you rather invest time in content for a search where you can be found?

• is searched for 2400 times a month
• is searched for 20 times a month

I thought so. So did we. So did the competition. After all, why invest time for 20 visitors a month at the risk of someone else scoring better than you? Stop. Read back. No one pays attention to a low-volume local search. And that is precisely what offers opportunities. After all, there are 2,500 cities and towns in the Netherlands. Now suppose on average one local search per city or village is done in the month... That means more local than generic search! And that's one reason to automate local SEO.

But SEO and Google Ads are two different things, right? You might say so. But because SEO is so time-intensive, many companies have switched to SEA. And that's why there is so much competition and clicks are getting more and more expensive. How do local SEO pages reduce advertising costs? That has to do with the quality score of ads.

We would be happy to explain that to you in a personal conversation. But that it can be done is certain. Without duplicate content, with human texts and possibly in all different languages. What we can tell you is that the content is renewed every 3 months because of a 'fresh content boost'. You get that boost when you post new content. Because nobody wants to be served outdated content. That's why your new content gets a 'fresh content boost' from search engines. And the 'uniqueness' of our content is 90%. So we make sure that it is never marked as duplicate content.

So, wondering if schurq. can do something your organization in the area of Local SEO?

Get in touch!