Even more mobile conversions with Instagram Lead Ads
|
Reading time minutes
By Patrick Schokker
We recently wrote a blog about how to increase your mobile conversions with Facebook Lead Ads. Now you can do the same with Instagram!
Instagram Lead Ads
Instagram is a wildly popular app used by more than 600 million people every month. Therefore, the app also has tremendous potential to increase your business's reach. As many as 60% of Instagram users say they discover new products through Instagram. And this is something you can capitalize on. Showcase your business on Instagram and motivate them to perform an action using Instagram Lead Ads.
Instagram Lead Ads allow you to structurally request email addresses and contact information from the people who click on your ad. You can use this for such things as newsletter sign-ups, quote requests, follow-up phone calls or to gatherinformation about your products or services. And now more features have been added to lead ads, making it easier for you to connect with people interested in your business.
Creating Lead Ads for Instagram
To create a lead ad on Instagram, as with Facebook, go to ad management and then click Create Ad. Next, you select that you want to collect leads.
Easily receive and follow up on your leads
Most companies use a CRM system or email marketing system (or marketing automation). Nowadays, it is very easy to set up integrations between lead ads and your marketing tools. This allows you to receive leads automatically and follow up quickly, instead of always downloading an Excel file and adding contacts manually.
Within your ad management, you can click a Get Form Responses Instantly section after placing your order. There you can look up your system and then integrate it.