Whether you're a small or large company, engagement on LinkedIn can be a challenge for any organization. Fortunately, LinkedIn is aware of this. New LinkedIn features make engagement easier. You can more easily connect with customers and prospects who want to stay informed about your organization. What's new? We share the new LinkedIn features!
- Increase the engagement of your business page by inviting your personal connections.
LinkedIn is currently rolling out a new feature where you can invite your personal connections to follow your company page. The feature is currently available to about half of the members. Only page administrators can use the feature. Go to company page → tools for administrators → invite connections.
- A new way to generate leads and measure impact.
As a page administrator, you can choose how to handle page followers and visitors. In addition to the "Follow" button, an option has now been added to add a custom CTA button for the page. Five new options make it easier to turn page visitors into potential leads. The new analytics dashboard offers deeper insight into how many visitors are clicking through.
Custom CTA button options:
You can find the CTR of the button in two places:
- In the dashboard on the left side of the page admin home
- At the top of the visitor statistics.
- Participate in the right conversations to build brand awareness
This feature allows you to link your business page to relevant hashtags. That way, you can participate in interesting conversations that members and organizations are having about certain topics. For example, think #advertisingWeek #marketingautomation. This allows you to join a conversation very quickly and share your company's vision. Click on the hashtag to enter the feed and connect with new audiences on behalf of your company.
- Update your page details and posts everywhere.
As of today, it is possible to post, reply and edit messages on your business page from your smartphone. In addition, you can update important page details and edit posts you have already published from your phone.
CAUTION: Community hashtags and Custom CTA Analytics are available for desktop only.
Want more tips to further optimize your LinkedIn activities?
Read our 10 B2B marketing tips for LinkedIn.
