SearchUser organizes big online marketing event in combination with top handball match Dutch Women's team
In partnership with Google, the NHV, Cocoa From Ghana and Municipality of Almere
The IT revolution is driving big changes within the sports industry. In America, 95% of baseball stadiums are already equipped with Beacons, major parties such as Youtube, Twitter and Periscope are betting big on live streaming of sports, and 50% of companies in America are doing marketing automation. This, along with social trends, is creating new competition from a different quarter. This makes it inevitable for companies to scrutinize and change their marketing strategy. And this will be the focus of attention on March 17.
Ex-top athletes Matthijs Vink and Dirk Tuip, owners of the performance online (B2B) marketing agency SearchUser, took the initiative to inspire the (sports) industry. In cooperation with Google, the NHV, Cocoa From Ghana and the Municipality of Almere, they are organizing a major online marketing event for the sports industry on March 17 in the Topsportcentrum Almere. During this event (B2B) companies, clubs and sponsors will learn how they can use online media for more sales, brand awareness and/or registrations.
Reach, marketing automation and conversion
Together with a team of 20 marketers, Dirk and Matthijs ensure daily that B2B clients get more business from their websites and social. They know how to translate their knowledge and experience to the sport. They have already proven their expertise within sports with the Dutch Handball Women and Marathon.nl.
"We want to make (B2B) companies, clubs, associations, brands and web shops aware of the importance and possibilities of online media. You can generate much more traffic than you probably think. To then use marketing automation and get your digital fan/customer to convert faster," Matthijs said.
During the event "The Future of Online Marketing," Dirk and Matthijs will share their knowledge.
Partners and speakers
Dirk and Matthijs are not the only speakers. The other partners will also speak and share their knowledge and experiences.
Google
Google is committed to organizing all the world's information and making it universally accessible and usable. Therefore, Google is up to date with all developments, also in the online world. Boudewijn Elsenburg will translate this knowledge during the event into tips on how you as a sports company, club or sponsor can respond to the latest developments.
Cocoa From Ghana
Like SearchUser, Cocoa From Ghana is a proud sponsor of the Dutch women's handball team. Joost Bellaart tells his story about the proposition and results achieved with the main sponsorship of the Dutch women's handball team.
Dutch handball association
The NHV is the umbrella organization for the sport of handball in the Netherlands with as many as 57,000 members. Handball has become increasingly popular in recent years, thanks in part to the great successes of the Dutch women's handball team. For the sports event they have invited the Danish handball federation. On behalf of this federation, Anita Kristiansen will explain 4 cases of successful online sponsorship projects. The NHV has also made it possible for visitors to attend a match of the Dutch handball ladies against Iceland at the end of the event.
Other speakers include former Olympic judoka Patrick van Kalken. Patrick will share his secret about personal branding and
Thanks to Gemeente Almere, it is possible to organize the event at this ideal location, where the Orange ladies will also play their match against Iceland afterwards.
There will be an opportunity for networking at the end of the event and before the competition. The competition will start at 7:30 p.m.
Registration
Do you want to be there on Friday, March 17? Ordering tickets and an overview of the full program, can be found at https://searchuser.nl/detoekomstvanmarketinginsport
Tickets are €35, - including a snack, drink and the Netherlands-Iceland match.
For early birds, tickets are €35,- for the next 2 weeks. After that the tickets are €50,-.
Order your ticket for: 28-2-2017
