Van Beem Outdoor Living. A family business that once started in arable farming, grew to nursery and then garden center. Now an experience center with 10,000m2 showroom where you can experience outdoor living. Are you looking for the latest trends and innovations for luxury outdoor living? Then you have come to the right place at Van Beem Buitenleven.

Van Beem Buitenleven had a clear strategy in mind regarding their marketing. To be seen and found by people looking for luxury, exclusivity, quality and customization for their outdoor living. The KPIs associated with this for the campaigns are: brand awareness, lead generation and more appointments in the showroom.

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In the initial phase, it quickly became clear that the website was not suitable for achieving these goals. After all, being visible on the channels where the target group is with the right message makes no sense if this target group then lands on a website or landing page that does not match this message. So back to the drawing board and start at the beginning. The result? A new website that does convey Van Beem's message. The showroom is all about experience and experiencing luxury outdoor living. And so the website should also be about this experience.

The result for Van Beem Buitenleven

That this method works for Van Beem can be seen in the results. In the past six months, 3,600 valuable leads have been collected through Facebook Ads! For an average price of €1.21 per lead! And with an average CTR (click-through-rate) of 5.97% and CPC (cost per click) of € 0.12, Van Beem scores much higher than the global benchmarks of 0.90% CTR and € 1.72 CPC!

To be continued!

The services of schurq. continue for Van Beem Buitenleven. Behind the scenes we are implementing and optimizing the entire marketing and sales machine described in "the manifesto. But practice what you preach they sometimes say. That is why we are going to test and optimize first before presenting the results in a case.