Is your online strategy still up-to-date?

Competition is growing and the market is developing rapidly. You cannot stay behind of course! We help you to gain an unfair advantage over the competition with an unconventional approach. Are you ready for it?

The schurq. model forms the foundation for your online strategy. With 5 simple steps, we set the online growth of your organisation in motion.

Step 1: Map out the target group

A good start is half the battle. This is also how it works with online marketing. The first step is to map out the target group. As specifically as possible. What industry is your ideal target group in? How big is the company? And what function, challenges, pain points or wishes do they have? What drives them to buy your product or service, and more importantly, why not? So you start by drawing up a buyer persona by analysing existing data. No problem if you have not yet drawn up a buyer persona. We are happy to assist you.

Step 2: Research where the target group is located

Once the target group is clear, it is time for step two. On which platform is your target group active? Each platform has its own strength - where Facebook and Instagram are best suited when you want to target certain areas of interest or personal characteristics, LinkedIn is more suited when you want to target certain business functions.

Step 3: Get the website ready to collect leads

Your website is an essential part of your online strategy. The website (or landing page) is the place where you convince visitors to convert. To show visitors that you are the right provider of your product or service, a strong lead magnet is key! By this we mean a piece of content, valuable enough for visitors to leave their details. This lead magnet forms the basis for the automated follow-up. This way, your unknown visitors suddenly become known visitors!

Step 4: Speed up the sale with personalised content

Your visitor has left his or her contact details. Now the follow-up begins. Based on the download or request they made, a personalised e-mail follow-up starts automatically. These e-mails contain valuable content focused on the lead's specific situation. Think of additional information about your organisation, the product or service, an invitation to a webinar or (free) consultation. This way you slowly 'warm up' your leads until they are ready to sell!

Measuring is knowing, and we like to know everything!


Step 5: Measure everything, know everything!

The beauty of Marketing Automation? Everything is measurable! And measuring = knowing. You can track the behaviour of your leads. Did they receive all the information? And read it? You can follow exactly when your lead is ready for personal contact. Based on data, you can easily make the right decisions.

Marketing Automation is the future for optimising your sales and marketing processes!

Personal advice?

Do you want to know what you can achieve with your organisation? Please contact us for more information, or make an appointment directly.