CoffeeClick
Facility management100% insight into where the prospect is in the funnel
Services
About CoffeeClick
CoffeeClick and schurq. have been working together for years with several consultants working within the marketing department. CoffeeClick is the coffee supplier for both business and sports in the Netherlands, which is conquering the traditional coffee market with a unique concept. They not only supply coffee machines but offer total care.
The challenge
The goal for schurq. was not only to put CoffeeClick on the map for working and active people across the Netherlands, but also to streamline internal communication and processes between marketing and sales.
Instead of working side by side, the goal was to truly strengthen each other!
Over the years, the systems CoffeeClick works with have been renewed and expanded. Alongside BN Solutions as the leading CRM, they also use SharpSpring as their Marketing Automation tool. After jointly designing, building, and optimizing the new website in 2020, we took the next step together: fully automating the marketing and sales processes.
In collaboration with BN Solutions, a unique integration was built between the two systems. The integrations between CoffeeClick’s various additional tools ensured that data pollution is no longer possible—and sales always knows exactly when to pick up the phone!
Our goals
- Getting more grip on the sales funnel
- More effective use of marketing channels
- Saving time and efficiency in sales
- Developing clean and reliable data management
""Together with schurq. we are playing Champions League in the field of Marketing Automation""
Our approach
A unique approach to gathering and monitoring leads. This method has enabled CoffeeClick’s account managers to identify, qualify, and follow up on leads fully automatically.
With these automations, CoffeeClick operates at “Champions League” level—making the unmeasurable measurable. On top of that, no polluted data can enter either system. The time sales used to spend each week searching for and filling in company details is now saved, allowing them to spend their time far more efficiently.
schurq. provides CoffeeClick with complete insight into the Customer Journey. By connecting different tools within the website, we make it clear exactly which stage of the funnel each prospect is in.
Laying foundations
New website, optimised for conversion and search traffic.
Activating smart automations
Phase 2By cleverly setting up marketing automation, leads were automatically recognised, tracked and nurtured.
Integration
Phase 3Duplicate and outdated data was eliminated, allowing both marketing and sales to drive the same insights.
Continuous optimisation
OngoingCampaigns, content and processes are continuously adjusted.
Results
Together with CoffeeClick, we have been working for years to optimize and streamline marketing and sales processes. Beyond shaping the online strategy, we also support in execution—ranging from setting up and optimizing online campaigns across social media channels and search engines, to writing content and improving the website.
We call it playing Champions League.
Because we can confidently say: no coffee supplier in the Netherlands has automated and optimized their marketing and sales processes the way CoffeeClick has—together with us!
Executive board member Marcel Kiveron puts it this way: “The end product is high-level tailor-made work and provides CoffeeClick with flawless operations through a fully automated sales, marketing, and lead management system. This is what automation is meant to be—and when it comes to efficiency, this is it!”
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