OK GAS
Energy and Gas141% increase in total number of quotation requests
Diensten
About OK GAS
OK GAS. A propane supplier active in the Dutch and Belgian markets since 1962. Standing out through decades of expertise, excellent technical service, and a fleet of tankers with specialized drivers. That’s how OK GAS sets itself apart from the competition. Sounds good, right? We thought so too! That’s why we’re genuinely excited about the partnership between schurq. and OK GAS.
De Uitdaging
schurq.’s task: make OK GAS stand out. In a traditional market where most of the field is already saturated. The biggest challenge was to build a website that could deliver value for multiple industries and target groups.
But just a website wasn’t enough. OK GAS also needed a rock-solid strategy. And that starts with the target audience.
Key questions we had to answer: Who exactly is the target audience? On which platforms can we reach them? And what message will truly trigger them?
Our Goals
- Develop an SEO- and conversion-proof website
- Answer technical questions with clear content
- Generate more high-quality leads and quote requests via Google, Bing, and Facebook Ads
""schurq. is an attentive and commercially driven organization! Together with Dave, we really put the pedal to the metal on the digital highway!""
Our Approach
The first step was the foundation: a website that not only looks modern but also functions the way it should. Together we developed a platform that is both search engine–friendly and conversion-focused. The result: a site that smoothly guides visitors to the right information—whether they are private or business clients. This created a solid foundation for a digital presence that builds trust and delivers value.
But a website is only the beginning. To help OK GAS grow further, we chose a clear strategy. That started with sharply defining the target audience. Who do we want to reach? Where are they active online? And most importantly: what message resonates with them? The audience was divided into private and business customers. With targeted campaigns via Google and Bing Ads, along with sponsored content on Facebook, we reached both groups effectively. By continuously testing and fine-tuning, the message remained aligned with customer needs.
The results brought direction and energy. The logical next step was connecting and automating marketing and sales. Together we mapped OK GAS’s sales process. Which investments deliver the highest return? Which segments deserve extra attention? And where are the bottlenecks in the customer journey? By linking these insights to marketing, we translated the sales message into automated campaigns.
Building the foundation
Fase 1Developing an SEO- and conversion-proof website, with structure and content tailored to both private and business audiences.
Defining & reaching the audience
Fase 2Segmenting into private and business customers, using geo-targeting (Google/Bing) combined with sponsored content (Facebook). Continuous testing and optimization ensured the message stayed relevant.
Refining the strategy
Fase 3Analyzing campaign results and translating the insights into sales and marketing messages. The focus was placed on the segments and investments with the highest return.
Connecting & automating
Fase 4Mapping sales processes such as investments, segments, and pain points. Marketing was automated based on sales insights. This automation provided clarity on ROI and uncovered new opportunities.
Results achieved
The schurq. method clearly works for OK GAS. Quote requests rose by 141% in the past year. Facebook Ads generated 103 leads at an average cost of €5.98 per lead. Google Ads also showed impressive performance: a 137% increase in quote requests, 30% lower CPC, and 5% lower costs overall. In the end, 21% of leads turned into customers.
The OK GAS Marketing & Sales Machine
schurq. is building a complete marketing and sales engine for OK GAS. By mapping processes and continuously optimizing, marketing and sales reinforce each other—making growth sustainable and structural.
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