Reddit has now made dynamic product ads (DPA) generally available to all advertisers. These ads use real-time data to automatically display products from your catalog alongside relevant subreddit discussions. This allows you to reach users precisely when they are seeking product information or considering purchase decisions.
Improved performance through smart technology and easier usability
Since the beta phase in April 2024, significant investments have been made in the performance and usability of DPA. Thanks to improved machine learning models, advertisements are better aligned with interests and behavior. In Q1 2025, this resulted in an average ROAS that was 94% higher than in Q3 2024.
Onboarding has been simplified. Large catalogs, with up to millions of products, are easier to integrate. New diagnostic tools assist in smoother campaign setups, including pixel and catalog checks. Additionally, there is a beta integration with the multi-channel platform Smartly, allowing campaigns to be planned and measured directly through that platform.
Proven results with high purchase intent
Reddit users actively consult the platform during the consideration phase. 85% of them use Reddit to weigh product decisions. Additionally, this audience is 25% more likely to plan to increase their spending compared to users of other platforms.
Brands like Lenovo and VistaPrint experienced measurable impact. Lenovo achieved a +7% increase in conversions. VistaPrint attained a 4X ROAS by incorporating DPA into their overall funnel strategy.
More return from the bottom of the funnel
DPA focuses on conversion and return. By linking product offerings to intent-driven conversations and behavioral data – both within and outside of Reddit – ads are automatically tailored to relevant audiences. For advertisers who prioritize ROAS and performance, this is an effective addition to the marketing mix.