X has launched two new features to help advertisers generate ads and analyze performance in real time. These features – Prefill with Grok and Analyze Campaign with Grok – utilize X’s AI assistant Grok.
Automatic ad creation with Prefill
With Prefill, advertisers can easily set up an advertisement. By entering a website URL, Grok automatically generates ad copy, images, and a call-to-action. Adjustments can be made to fine-tune the advertisement.
Realtime campaign data with Analyze Campaign
Analyze Campaign provides insight into campaign results. Grok analyzes data and offers recommendations to optimize targeting and creative strategies. This assists advertisers in making data-driven decisions.
Phased rollout and impact on advertisers
The new features have been gradually rolled out since February 21 and are becoming available to more advertisers using advertising on X. This AI integration saves time and makes advanced optimizations more accessible. By reducing manual efforts, companies can manage campaigns more efficiently and potentially achieve better results.