Have you ever encountered the problem that your ads were not displayed for unexpectedly relevant search queries? Or that your ad texts did not align with the user's search intent? With AI Max for Search campaigns, Google offers a solution that addresses these challenges — fully powered by AI.
AI Max harnesses the full potential of Google Search.
Google is transforming the search experience with AI, enabling users to be better assisted in discovering information and making decisions. This evolution means that advertisers can now also be visible at new, less predictable moments. AI Max for Search campaigns is a new suite of features that provides one-click access to these advanced capabilities. Your campaigns are automatically optimized for broader and more relevant searches.
The initial results are promising. Advertisers who activate AI Max see an average of 14% more conversions at comparable costs. Campaigns still using exact or phrase match keywords experience improvements of up to 27%.
Broader reach and more relevant ads with AI Max
AI Max helps you reach more customers through broad search terms and queries without fixed keywords. Based on your existing ads, landing pages, and keywords, Google automatically generates new search combinations. This way, your campaign becomes visible for relevant searches that you previously missed.
Additionally, AI Max automatically adjusts your ads. Think of headlines and descriptions that better align with what people are actually searching for. Combined with URL expansion, visitors are directed to the right page. Imagine: a fashion store advertising with "red midi dress" would now also be visible for a search like "colorful dresses for spring and summer" — complete with relevant ad text.
Companies are already seeing strong results with the use of AI Max.
L’Oréal managed to double the number of conversions with AI Max and reduce the cost per conversion by 31%. By incorporating broader search queries such as “best cream for pigmentation spots,” new target audiences were reached.
Similarly, MyConnect, an Australian utility company, achieved 16% more leads at 13% lower costs per action. Particularly, new search queries contributed to this increase. This success led to a broader implementation of AI Max within their campaigns.
More control and better insights
Despite automation, AI Max offers extensive control. A new feature is 'locations of interest,' allowing you to target customers based on geographic intent. You can also determine which brands your ads are associated with or not.
Thanks to improved reporting, you gain insights into search terms, landing pages, ad material performance, and conversions. Additionally, you can delete or adjust self-generated assets. This way, you maintain control over your brand and results.