Amazon Ads and Netflix have announced an important partnership that will change the advertising landscape for brands. Companies using the Amazon Demand-Side Platform (DSP) will gain direct access to Netflix's premium advertising inventory starting in the fourth quarter of 2025.
Rollout in eleven international markets
The new collaboration will be made available in eleven key markets: United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia. Advertisers in these countries can expand their campaigns to Netflix's extensive platform through the Amazon DSP.
Paul Kotas, Senior Vice President of Amazon Ads, emphasizes that this integration helps advertisers manage their entire television marketing centrally. "We take the guesswork out for advertisers by making it easy to manage all their TV planning and purchases with Amazon Ads," says Kotas.
Amy Reinhard, President of Advertising at Netflix, views the collaboration as part of their strategy to offer advertisers more flexibility. "By integrating the Amazon DSP, it becomes easier than ever to connect with Netflix's globally engaged audience," explains Reinhard.
Consequences for businesses and marketing strategies
This collaboration offers organizations new opportunities to reach their target audiences through Netflix's premium content. The Amazon DSP combines unique insights with advanced cleanroom technology, enhancing efficiency and improving performance.
Companies can benefit from automation that simplifies the planning, purchasing, and measurement of campaigns. Amazon's advanced AI technology ensures that ads are shown to relevant audiences at the right time.
Practical application for marketers
For marketing teams, this development means they can expand their streaming advertising strategy without having to learn new platforms. The Amazon DSP serves as a central hub for television and streaming campaigns. Organizations already using Amazon's advertising tools can maintain their existing workflows while gaining access to Netflix's global audience.
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