Amazon is working on its own AI model that is better equipped to think logically and answer complex questions. According to Business Insider, the model may be launched in June under the name Nova. It aims to compete with existing AI systems such as OpenAI's o3-mini and DeepSeek's R1.
What makes Nova special?
Many AI models excel at providing quick answers but are less proficient in logical reasoning. Nova aims to improve this by employing a hybrid architecture, similar to the AI model Claude 3.7 Sonnet from Anthropic. This means that Nova can not only respond smoothly but also provide step-by-step explanations, for instance, in mathematical calculations or scientific analyses. This makes the model valuable for companies and professionals working with complex data.
How does this affect the AI market?
Amazon aims to make Nova more affordable than competing AI models. This is a challenge, as companies like DeepSeek already offer powerful AI at very low prices. However, Amazon could gain an advantage if it develops a model that is both smart and efficient, without driving costs too high.
What does this mean for companies?
For companies, a better AI model like Nova can mean that they can work with data more intelligently and quickly. Think of customer service bots that better understand what customers mean or software that helps solve complex problems. How well Nova ultimately performs in practice and how much it will cost will determine whether companies will make a mass transition.