Google Analytics introduces enhancements that make analyses clearer and uncover tracking issues more quickly. From now on, reports will display percentages per row, and users will receive notifications for missing session start events or high numbers of “(not set)” values. This helps to immediately see which traffic sources, pages, or campaigns have the most impact without additional calculations.
Percentage values directly visible
In all detailed reports within the "Reports" and "Ads" modules, percentage columns have now been added. This makes it easier to assess the distribution of traffic sources or the performance of campaigns at a glance.
Notifications for missing session start events
Google Analytics 4 relies heavily on correctly configured session start events. If these are missing, an information icon appears with details about the issue and possible solutions. Users can quickly determine why the event is missing and how to correct it.
Warnings for high “(not set)” values
A large number of “(not set)” values often indicates an implementation error or missing tracking data. Google Analytics now provides notifications when this value appears too frequently in reports. The notification includes an explanation of the possible cause and how it can be resolved.
What does this mean for businesses?
These improvements provide marketers and analysts with quicker insights into the reliability of their data. Percentages make it easier to compare performance, while the alerts help to identify and rectify tracking errors in a timely manner. This prevents incorrect data from leading to misguided decisions and inefficient budget allocation.
Prevent issues with GA4
Many organizations struggle with the proper implementation of GA4. With these updates, it becomes easier to detect and address errors immediately. By identifying tracking issues early on, the data remains reliable and usable for strategic decisions.