Optimizing your PPC campaigns starts with recognizing the biases that can influence your strategy. Imagine you have been successful for years with manual bidding. It can be tempting to cling to this method, especially if it has yielded good results in the past. However, if you continue to rely solely on manual bidding, you may miss out on the advantages of automated bidding strategies, such as Max Conversion Value, which can deliver significantly better performance for accounts with a lot of data.
Examples of bias in PPC strategies
Another example is the use of Performance Max campaigns. You may have heard that these campaigns primarily consume budget by focusing on visual content, which deters some marketers. But imagine you run an e-commerce business and notice that your ads mainly generate clicks from visual platforms like YouTube. In this case, Performance Max can help you reach your target audience more efficiently, provided you use the right settings, such as excluding irrelevant YouTube placements and setting an appropriate budget.
Consider also the example of keyword structure. You might strongly believe in single keyword ad groups (SKAGs) because they once helped optimize your conversions. But what if you are launching new product categories with little historical data? In this scenario, using broader, thematic keyword groups, supported by dynamic search ads (DSA), can help you attract relevant traffic more quickly while still deploying your advertising budget strategically.
Flexibility and experimentation: The key to success
For companies, this means that sticking to old beliefs is not always the best strategy. By identifying and testing your biases, such as using manual versus automated bidding or relying on Performance Max campaigns, you can respond more flexibly to changing market conditions and customer needs.
Overcome bias for better PPC performance
Instead of limiting your strategies to what used to work, you can experiment with new techniques and technologies. By doing this, you increase the effectiveness of your PPC campaigns, which ultimately leads to better performance and higher customer satisfaction. For example, consider comparing different bidding strategies by launching small, risk-tolerant campaigns, or adjusting your keyword structures based on current search intents.
Overcoming biases in PPC marketing means being open to new ideas and methods that can strengthen your campaigns. By testing objectively and remaining flexible in your approach, you maximize your advertising performance and ensure that your customer goals are met.
How schurq. you can help optimize your PPC campaigns.
At schurq., we understand how important it is to identify and overcome biases in your PPC strategies. Our expertise in online marketing enables us to optimize your campaigns by leveraging the latest techniques and technologies, ensuring you achieve the best results.
Whether you're struggling with the choice between manual and automated bidding strategies, or you have doubts about using Performance Max campaigns, we help you make the right decisions. Our data-driven approach ensures that we thoroughly test and optimize each campaign, allowing your advertising budget to be used efficiently and maximizing your ROI.
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