Canva, the popular design program, has expanded its platform with various new AI features. Thanks to tools like the 'Dream Lab' text-to-image generator and updates in the Magic tool suite, Canva offers even more opportunities to bring visuals and data to life. In particular, companies seeking flexibility in their design processes can benefit from these innovations.
New AI capabilities for advanced imagery
The Dream Lab feature, born from the acquisition of Leonardo.ai, enables users to generate images from text descriptions in styles such as '3D render' and 'Illustration.' With the ability to use a reference image, users have more control over the output, similar to Photoshop’s Reference Image tool. Canva, which already had an AI image tool, enhances its offering for creative visuals, allowing designers to create professional images more easily without external tools.
Magic-tool suite enhances collaboration and efficiency
In addition to Dream Lab, updates have been implemented in the Magic tool suite. Whiteboards now feature automatic summaries and real-time reaction stickers, which promote collaboration. Furthermore, video editing has been enhanced with automatic subtitles and new animation effects, which is particularly useful for businesses looking to create professional videos quickly. This increasingly positions Canva’s platform as an all-in-one solution for visual content creation.
Impact on businesses: higher costs, more functionality
With the introduction of these features, Canva has also announced that business customers will, in some cases, pay higher subscription fees. This increase reflects the value of the extensive AI capabilities, which enhance processes such as data visualization and presentations. While some users may be disappointed that the price increase does not come with entirely new features, Canva now offers a more efficient design process. For businesses, this investment can mean saving time and costs while maintaining visual quality.
The new AI options provide organizations with the ability to work quickly, professionally, and efficiently on projects without deviating from their internal workflow.