The way we search online is changing. ChatGPT has revamped its search function, allowing users to access up-to-date information such as weather forecasts, stock prices, sports results, and news through a simple chat interface. This new development offers an alternative to traditional search engines, free from advertisements and providing a user-friendly experience.
Impact on Companies and Organizations
With the launch of ChatGPT's search function, companies can expect more traffic sources, especially as the AI chat continues to attract more users. OpenAI has also collaborated with news and data providers, which means that business information – such as market news or stock updates – is made available to end users quickly and reliably. For brands, this can lead to better visibility and new opportunities to reach their target audience through ChatGPT. Additionally, the search function offers companies the chance to provide their customers with up-to-date, relevant information that directly addresses their inquiries.
New features and ease of use
ChatGPT's search functionality stands out due to its use of reliable sources that are available through inline citations. Plus and Team users now have access to this feature, with a broad rollout planned for all users in the coming months. The feature is also available as a Chrome extension, enabling searches directly from the browser. This makes it easy for ChatGPT users to find up-to-date information with just one click, which can be particularly useful for business applications and everyday use. Thanks to the intuitive interface, anyone—from the average internet user to professional researchers—can quickly and easily find information without having to scroll through endless pages.
Conclusion: A step forward for digital information provision
The integration of search functionality within ChatGPT offers a progressive way to find information while directly consulting the source. Companies and organizations that want to stay up-to-date and need immediate access to relevant data can benefit from this new tool. For many businesses, this can also mean that their content becomes more visible, as OpenAI prioritizes sources that are informative and reliable. In this way, ChatGPT not only assists users but also provides new opportunities for brands and publishers to reach a wider audience.