OpenAI has announced ChatGPT Pulse, a new feature that could change the way businesses and professionals interact with AI. Instead of merely responding to inquiries, ChatGPT now takes the initiative by conducting research on its own.
ChatGPT becomes proactive with new Pulse feature
ChatGPT Pulse is available for Pro users on mobile devices and marks a significant shift in AI assistance. The feature conducts independent research overnight based on chat history, user feedback, and linked applications such as Gmail and Google Calendar.
Every morning, users receive personalized updates in the form of visual cards. These can range from follow-up actions on frequently discussed topics to practical suggestions like healthy dinner recipes or workout plans. When users link their calendars, ChatGPT can draft meeting agendas, remind them of birthday gifts, or provide restaurant recommendations for upcoming trips.
The feature stands out due to its daily limitation: updates are only available for one day unless users save them as a conversation. This prevents endless scrolling and keeps the focus on relevant, timely information.
Business Impact of Automated AI Research
For companies, ChatGPT Pulse represents a new way of working with AI assistance. Professionals no longer need to come up with all relevant questions themselves - the AI collaborates and prepares information. This can be especially valuable for:
Project managers who need updates on ongoing initiatives, sales teams looking for market insights, or executives expecting daily briefings on their business areas. The integration with business tools like Google Calendar allows for the receipt of contextually relevant business information.
However, companies must consider privacy concerns when linking business systems. OpenAI provides users with control over which integrations are active.
Recommendations for Implementation
Organizations looking to leverage ChatGPT Pulse can start training the AI by providing specific feedback on desired topics. The "curate" feature allows users to make targeted requests, such as weekly market analyses or updates on specific technologies.
The feature is being rolled out gradually: first to Pro users, then to Plus subscribers, and eventually to all ChatGPT users. Companies wishing to experiment early may consider purchasing Pro subscriptions for key features.