Have you noticed the recent change on Facebook and Instagram? Users are faced with an important choice. They must either consent to personalized ads or opt for a paid version without advertising. This development is causing significant confusion.
Misunderstandings regarding the new announcement
Upon opening the apps, users are presented with a serious notice. They must explicitly grant permission to Meta to use their personal data for advertisements. The alternative is a subscription of 12.99 euros per month for mobile users or 9.99 euros via the website. There is a misunderstanding that one must choose between paying or canceling the account. Fortunately, this is not the case.
Response to European GDPR Legislation
This step follows Meta's conflict with European regulations. When the GDPR legislation was introduced, Meta offered users only two options: to delete their account or to agree to personalized ads. The Irish regulator ruled that this was in violation of the law.
By offering this subscription, Meta is attempting to comply with European rules. However, the debate continues. Users cannot opt for free use of the platforms without their data being used for advertising.
Data Collection and Advertising Policy
Meta's apps collect extensive user data for targeted advertising. Despite privacy concerns, Meta prefers an ad-supported internet. This model provides access to personalized products and services for all economic classes and supports small businesses.
European privacy authorities are critically examining Meta's approach. Recently, they decided that Meta cannot display personalized ads without a legal basis. The discussion is not over yet, but users can continue to use the apps for free if they wish.
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