With a modest budget, the Chinese startup DeepSeek has surprised the AI world. While American companies invest hundreds of millions in AI models, DeepSeek has developed a model that performs better in many areas with just $6 million. This not only puts pressure on the competition but also changes the playing field for companies worldwide.
Efficiency, cost savings, and open-source approach
DeepSeek excels in efficiency and cost savings. While other models require enormous computing power, DeepSeek employs smart techniques to achieve the same results. This is largely due to the Mixture-of-Experts (MoE) architecture, which activates only a portion of the 671 billion parameters. The result? Faster processing, lower energy consumption, and significantly reduced costs.
Moreover, DeepSeek is open-source, something you won't find with companies like OpenAI. This means greater transparency and control over the data—a significant advantage for businesses and researchers who want to maintain oversight of their AI systems.
Significant impact on the tech market
The launch of DeepSeek had immediate significant repercussions. Shares of tech giants like Nvidia, Meta, and Alphabet plummeted, with Nvidia even losing $588 billion in market value. This illustrates how nervous investors are about the future of American AI companies, as Chinese competitors like DeepSeek gain ground.
But DeepSeek is more than just a company challenging the established order. It is a sign of a larger shift in the AI landscape. China has quietly developed into an AI superpower over the past few years. By 2024, the country not only had the most AI users in the world but also a record number of 38,000 new AI patents. And this is despite the trade restrictions that make importing chips from the U.S. more difficult.
What DeepSeek demonstrates is that technological advancement does not have to rely on unlimited resources. Smarter, more efficient AI solutions level the playing field, which is particularly interesting for companies and countries with shallower pockets.
Opportunities for businesses worldwide
For European companies and emerging markets, DeepSeek presents a tremendous opportunity. Until now, advanced AI has primarily been reserved for companies with deep pockets, but that is changing. By making more affordable and efficient AI solutions available, smaller companies and research institutions can also benefit from the latest technology. This could significantly narrow the technological gap between large and small players.
Challenges and Criticisms
However, not everything is rosy. DeepSeek still struggles with inaccuracies on niche topics and sometimes generates more 'hallucinations' (incorrect answers) than its competitors. Additionally, the influence of the Chinese government raises questions, especially regarding political or historical facts.
One thing is clear: DeepSeek has significantly shaken up the AI world. By lowering costs and removing technical barriers, it makes AI more accessible than ever. The question now is: how will the American tech giants respond to this?

