Spotify, in collaboration with OpenAI, is setting a new standard for podcast experiences. Thanks to the innovative AI tool Whisper, podcasters can have their voices cloned. This enables Spotify to provide automatic translations of podcasts while retaining the unique vocal characteristics of the original hosts.
Initially, Spotify will conduct a trial in which a select number of English-language podcasts will be translated into Spanish, French, and soon German. This step transforms the way we experience podcasts.
Users can now enjoy stories in their preferred language without missing the personal touch of the original voice. Ziad Sultan from Spotify emphasizes the importance of this. "By using the unique voice of the creator, we can forge new connections between listeners and content creators worldwide."
The future of this translation feature is still in development. Will the choice remain with the creators, or will the option become standard on Spotify's platform? One thing is clear: Spotify is fully committed to podcasts. It is a sector that yields higher margins than music streaming, which is associated with greater copyright costs.
Spotify is introducing test episodes of, among others,
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