LinkedIn can be a powerful platform if you know which content works. An in-depth study by Socialinsider provides new insights on how to best utilize your posts for increased engagement.
Key findings
A study of posts on LinkedIn between January 2022 and December 2023 reveals which types of content generate the most shares, impressions, and interactions. It shows that posts with multiple images and video content are the most effective.
Impact on organizations
These findings are of great importance for organizations aiming for a stronger presence on LinkedIn. Effectively utilizing interactive elements such as polls and optimizing captions can significantly increase engagement. Furthermore, encouraging employees to actively manage their personal profiles aids in disseminating the company message.
Strategic solutions
1. Focus on
multi-image posts
for optimal engagement
2. Give priority to
video content
for higher divisibility
3. Use
polls
to increase impressions
4. Keep
short captions
and combine them with
multiple images
for extra attention
5. Encourage employees to share their
LinkedIn profiles
to use actively
6. Utilize
page analysis
to strategically tailor your content to your audience
Why these insights are valuable
This study highlights the importance of strategic decision-making based on data for your LinkedIn activities. By making adjustments based on these insights, you can increase the effectiveness of your posts and thereby support your business goals more effectively.