Imagine being paid for what you post on social media. With X's new feature, that could become a reality for creators, but the criteria are surprisingly strict. Would you be able to meet the requirements?
The platform that Elon Musk has transformed from the old Twitter has launched a new program. This involves a revenue-sharing model for verified creators who advertise. Following Musk's takeover, the platform saw a decline in advertising revenue. Thanks to this new program, some creators have already received significant payouts. As a result, the brand is back in the spotlight. However, there are concerns. The qualification requirements are high. This raises uncertainty for many about whether they can truly earn well with X.
For businesses and organizations, this new program signifies a change in how they interact with their followers and how they disseminate their message. It can be both an opportunity to gain more reach and engagement and a challenge due to the stringent criteria.
To qualify, users must be members of blue or verified organizations, have at least 15 million impressions over a three-month period, and a minimum of 500 followers. Additionally, a Stripe account is essential for payouts.
X has confirmed that they want to make the application process as straightforward as possible for those who meet the criteria. However, creators must also adhere to the platform's monetization standards and rules. Violating these rules may result in exclusion from the program.
For a detailed overview of this program and what it means for creators, see the full announcement from Twitter.