Elon Musk's new plan: no more headlines for news articles on the left side of Twitter/X

Have you ever seen a catchy headline from a news article on social media and clicked on it to learn more? Elon Musk is set to change this behavior on Twitter/X. He has announced that he wants to remove the headlines from news article links, leaving only the leading image of the article. According to Musk, this step will enhance the aesthetics of the platform.

This news comes at a time when Musk's influence in media and politics is growing. A recent in-depth piece in The New Yorker revealed that Musk's Starlink internet service is being used by the Ukrainian military. Moreover, he has threatened to terminate access to this service and has engaged in discussions with Russian President Vladimir Putin.

Removing headlines from links could significantly impact how news media generate traffic on Twitter/X. Without a direct headline, users will need to click on the link to find out what the article is about, which may lead to fewer clicks and, consequently, less traffic to news sites.

Additionally, there have been reports that Twitter/X has slowed down the speed of links to certain news outlets like The New York Times and Reuters, which have faced criticism from Musk. Although these slowdowns have been lifted for some sites, it illustrates the potentially shifting dynamics between the platform and news organizations.

Companies and organizations now need to reconsider their strategies for promoting content on Twitter/X. Without headlines as hooks, they may need to rely more on engaging images or other forms of content promotion to capture users' attention and drive traffic to their sites.

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