After the ad-free subscriptions of
and
social media platform X cannot fall behind. Elon Musk recently announced two new premium subscriptions. One is affordable and offers all features, while the other is more expensive but does not display ads. This marks an important development for both users and advertisers.
Since Musk's acquisition of X in October 2022, he has been looking for ways to increase revenue. The introduction of paid subscriptions and the return of advertisers signify a new phase for X. However, revenue is under pressure, particularly due to Musk's claim that activists have deterred advertisers.
Details about the subscription plans have yet to be revealed. Nevertheless, a recent trial indicates that non-paying users will be limited to read-only activities. This includes reading posts and watching videos. This 'Not A Bot' subscription aims to reduce spam and fake accounts, which could lead to a significant change in user interaction on the platform.
The new subscriptions are also expected to impact businesses and organizations. Advertisers may need to revise their strategies to avoid association with inappropriate content. The relaxed content moderation on X has heightened concerns in this regard. This has even led to an investigation by the European Commission into compliance with regulations regarding illegal and harmful content.
Whether content creators will financially benefit from the ad-free subscriptions remains uncertain. Platforms like YouTube already share a portion of subscription revenue with their creators. What is certain is that companies advertising on X will need to adapt to a changing visibility and interaction landscape.
This may mean that businesses will have to modify their marketing strategies. Some may choose to continue their current methods, while others may be forced by the new subscriptions to be more creative in reaching their target audience.
In a digital world where change is constant, marketers and businesses must innovate to remain visible and relevant. The success of Musk's new subscriptions on X will depend on user reception and the adaptability of businesses.
For more information about X Premium, you can visit the
from X.