Estée Lauder revolutionizes the beauty industry with generative AI from Google Cloud.

Are you struggling to keep up with the lightning-fast TikTok trends that change every day? Imagine if your brand could adapt in real-time to what your customers truly want. Estée Lauder and Google Cloud are making this possible by leveraging generative AI, according to a recent press release.

Estée Lauder Companies, the parent company of premium brands like Clinique and Aramis, is deepening its ties with Google Cloud. This is more than just an innovative step; it signals a radical shift in how technology is shaping the beauty industry. If your brand is still relying on traditional R&D methods, this development could serve as a wake-up call. According to recent insights from the Wall Street Journal, the pressure on R&D departments is higher than ever to capture the attention of social media-savvy consumers.

This collaboration focuses on utilizing Google Cloud’s Vertex AI and the language model PaLM 2. With this, Estée Lauder aims not only to analyze consumer sentiment on social media and in call centers but also to streamline internal operations. The generative AI helps the company respond in real-time to the fickle trends of platforms like TikTok. ELC's efforts to provide a ‘high-touch digital experience’ demonstrate how AI technology assists marketers in delivering relevant and personalized customer experiences.

Thomas Kurian, the CEO of Google Cloud, emphasizes that the beauty industry is on the brink of a major shift, driven by higher customer expectations and a need for personalization. With this partnership, Estée Lauder and Google Cloud aim to set the standard for harnessing generative AI in this rapidly changing market. So if your brand doesn’t want to fall behind, now is the time to innovate.

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