Generative AI is changing the future of Google Ads: here is what businesses need to know.

Do you sometimes feel overwhelmed when setting up a new advertising campaign? Do you wish for more tailored ads for specific searches? Google's latest AI innovations provide an answer.

Google Marketing Live began in 2013 with a focus on the shift to mobile. Ten years later, artificial intelligence (AI) is bringing a similar revolution to the advertising world. For years, AI has supported Google Ads, enabling businesses of all sizes to grow. This ranges from features like Smart Bidding to fully AI-driven products like Performance Max.

With a focus on generative AI developments, Google aims to place AI at the heart of marketing. This makes it the ultimate tool for marketers: for decision-making, problem-solving, and driving creativity.

Companies often find it complicated to launch new campaigns. As a solution, Google is introducing a chat experience within Google Ads. Simply add a desired landing page from your website, and Google's AI summarizes the page and generates relevant keywords, headlines, and descriptions for your campaign.

Additionally, generative AI will power automatically created assets (ACA), making ads more effectively aligned with the search query while remaining consistent with your brand.

With the integration of generative AI in Performance Max, companies can more easily create and scale customized assets. Google is also developing new generative AI functionalities for Search, which offers new growth opportunities for businesses.

Google also emphasizes the importance of privacy. With the phasing out of third-party cookies in Chrome next year, Google's advertising team is exploring new ways to ensure relevance and measurement results.

AI and privacy are central to the future of advertising. With this evolution, Google is taking the lead and inviting everyone to join in this exciting journey of discovery.

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