Product & Platform Updates
3 min
28 January 2025

Auteur

Lisanne Groot

Lisanne Groot

marketing consultant

Get more out of your business processes with Perplexity's Sonar API: smart and affordable AI search solutions.

Get more out of your business processes with Perplexity's Sonar API: smart and affordable AI search solutions.

Perplexity takes a significant step in AI technology with the launch of Sonar: a powerful API that allows businesses and developers to integrate AI search functionality into their own applications. What sets Sonar apart from traditional AI tools? Instead of relying on limited training data, Sonar searches in real-time for answers and draws from reliable sources. This means faster, more up-to-date, and more accurate results.

Availability of Sonar

Sonar is available in two variants:

Sonar (basic version): A quick, cost-effective option for standard searches.

Sonar Pro: The more advanced version for in-depth analyses and more complex questions.

With this tool, Perplexity helps companies work more efficiently and always have the right information at their fingertips.

How does Sonar help companies?

By integrating Sonar into your business processes, you can quickly find relevant information without your employees having to search manually. A good example is Zoom, which already uses Sonar to run an AI assistant on their video conferencing platform. The AI answers questions directly, with source citations, without users needing to leave the meeting.
Moreover, Sonar offers flexibility: companies can determine which sources the AI consults. This means more control and reliability, ideal for organizations that work with sensitive or industry-specific data.

What does Sonar cost?

Sonar offers transparent pricing options, allowing companies to implement AI without hidden costs:

Sonar (basic version):

$5 per 1,000 searches and $1 per 750,000 processed words (input/output).

Sonar Pro:

$5 per 1,000 searches, $3 per 750,000 words (input), and $15 per 750,000 words (output). Tests show that Sonar Pro outperforms the AI models from Google and OpenAI, particularly in terms of accuracy and reliability.

A game changer for AI applications

With the launch of Sonar, Perplexity strengthens its position as a serious player in the AI market. What makes this tool so powerful is that it is accessible not only to large companies but also to smaller organizations looking to leverage AI without exorbitant investments or complex implementations. With a recent investment of $500 million and a valuation of $9 billion, Perplexity has everything it needs to help companies worldwide with smart, efficient, and scalable AI solutions.

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Lisanne Groot  - Author

Over Lisanne Groot

marketing consultant