Google Ads introduces Demand Gen: AI-driven innovation for advertisers

Advertisers take note: Google Ads has begun rolling out Demand Gen, making it accessible to all customers. This new AI-driven tool is available worldwide and promises to transform the way brands communicate with their audience, offering more creativity and better results.

Demand Gen, presented as the future of Discovery campaigns, adds new dimensions to online advertising. It introduces innovative features and provides extensive capabilities. This update goes beyond just an improved ad creation flow. It also equips advertisers with a wealth of new inventory and valuable insights. Google emphasizes its commitment to the continuous evolution of advertising strategies.

The arrival of Demand Gen marks a potential turning point for companies looking to expand their audience. With results showing three times higher click-through rates and 61% lower cost per action compared to paid social campaigns, a new world of opportunities is opening up. Companies focused on visually appealing content will particularly benefit from this.

Menachem Ani from JXT Group shares essential insights.

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