Don't small business owners often feel lost in the digital advertising world? Google Ads has listened! In a move that was previously reserved for only the largest clients, it launches
a trial program with enhanced customer service specifically for small businesses.
This renewed approach, part of a paid pilot program, offers one-on-one support tailored to specific customer needs. A select group of agencies and advertisers has already been invited to test this new program.
For small businesses, this could mean receiving specialized advice more quickly—a luxury that was previously reserved for the largest players in the market. Google's motivation? They have heard the call from SMEs for more specialized advice from their experts. This goes beyond just ad optimization; it involves budget management and long-term effectiveness.
In addition to this pilot, Google has also implemented significant upgrades in the Help Center. Customers can now benefit from multimedia content, such as videos and GIFs, that guide them in adjusting campaign settings and bids.
What’s next? Google continues to gather feedback and hopes to eventually roll out the service more broadly, allowing more SMEs to benefit from it. It remains an exciting time for digital marketing, and it is essential to stay informed about such developments to stay ahead.