Google has announced significant updates for Performance Max campaigns in Google Ads. The new reporting features make the platform more transparent and give advertisers greater control over their campaign performance.
New reporting options for Performance Max
On September 30, 2025, Google announced extensive reporting improvements for Performance Max campaigns. This update introduces detailed asset reporting and enhanced channel performance insights across the entire Google network, including Search, Display, Discover, Gmail, YouTube, and Maps.
Key additions include asset segmentation based on device, time, conversions, and networks. Advertisers can now see exactly which assets perform best in different contexts. Channel reporting is expanded with cost overviews, ROI columns, and bulk download functionality at the account level. Google has also added diagnostic tools that alert users to limited delivery due to restrictive bidding strategies. Segmentation by conversion action and ad event types, such as engaged view conversions, provides additional detail in performance analysis.
Impact for businesses
These improvements address the biggest criticism of Performance Max: the lack of transparency. Many advertisers experienced the platform as a 'black box' where budget optimization was challenging due to limited insights. Companies can now allocate their advertising budget more effectively by seeing which assets and channels actually generate conversions. ROI metrics enable the comparison of performance per channel and support investment decisions with concrete data. For larger accounts, the bulk reporting functionality saves time when analyzing multiple campaigns simultaneously. This is especially valuable for agencies and enterprise advertisers managing dozens of Performance Max campaigns.
Practical application
Google advises advertisers to utilize the new segmentation options for asset optimization. By analyzing performance by device type, companies can tailor their creative strategies to specific audiences. The diagnostic functionality assists in identifying campaign issues before they impact performance. Restrictive bidding strategies can now be proactively adjusted based on the new alerts. Google promises more reporting improvements in the coming months and encourages advertisers to continue sharing feedback on which insights they find most valuable.