Google announces an important update that enables e-commerce sites to present product variants more effectively and provides clarity on handling return costs. These changes are essential for webshop owners and can have a significant impact on the online shopping experience for consumers.
Comprehensive support for product variants
On February 20, 2024, Google introduced new structured data that helps e-commerce sites display product variants. This update includes three new properties: hasVariant, variesBy, and productGroupID. These additions enable online shops to group different variants of a product, such as size, color, material, or technical specifications, under one 'parent' product. This not only simplifies the management of product listings for online store owners but also enhances the search experience for consumers.
Clarity on return costs
In addition to support for product variants, Google has provided clarification on the use of FreeReturn versus ReturnShippingFees as a value for return costs in product returns. This clarification is a welcome addition for both consumers and retailers, as it ensures transparency in the return process, a crucial aspect of online shopping.
Impact on businesses and organizations
This update is particularly relevant for companies with an e-commerce platform. By implementing the new structured data, webshops can organize and present their product offerings more efficiently. This not only enhances the user experience by making it easier to find and compare variants of a product, but it can also lead to better visibility in Google's search results.
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