Recent reports indicate a significant decline in the quality of support for Google Ads. This article examines the specific complaints from advertisers and the implications of these issues.
Specific complaints and issues
Advertisers are facing various issues with Google Ads support. From incorrect account suspensions to aggressive sales calls and confusion over products, the list of complaints is extensive. Mike Kelley from Sylvan Learning expresses his frustration about being unable to purchase YouTube reservation ads, a problem he has been experiencing for three months. Justin Lincoln from Closed Loop discusses the ignorance of Google representatives regarding recent updates in the Search Network.
Impact on businesses
This declining support from Google Ads has direct and negative consequences for businesses. The case of Menachem Ani from JXT Group illustrates how the restructuring at Google has led to a lack of adequate support, resulting in prolonged issues with account suspensions and communication.
In an attempt to receive assistance, advertisers are turning to external sources or offering rewards for help. This demonstrates how desperate some advertisers have become to obtain the necessary support.
Vision for the Future and the Role of AI
Google acknowledges the issues and points to potential improvements, with artificial intelligence possibly playing a role in future customer support. However, a specific timeline for these improvements has not yet been confirmed.
For now, Google advises dissatisfied advertisers to share their experiences and feedback through the Ads Help Center. This is crucial for enhancing customer service and addressing specific problems.
It is clear that there is a significant gap between advertisers' expectations and the current reality of customer service at Google Ads. With the promise of AI-driven improvements on the horizon, the question remains how and when Google will effectively address these challenges.