Google Ads update: vehicle ads are being upgraded to Performance Max with vehicle feeds

Are you a car dealer struggling to attract qualified leads and showroom visits? Then Google is bringing you the game-changer you've been waiting for: the upgrade of vehicle ads to Performance Max. This update focuses on connecting marketers with customers through various touchpoints during their search and purchasing process. As if that weren't enough, it also offers new optimization opportunities that can elevate your business to the next level.

Starting in September, Google will roll out an automatic upgrade for all existing vehicle ad campaigns to Performance Max. Thanks to the application of Google's AI technology, this upgrade helps advertisers achieve their conversion goals across multiple channels. Think of YouTube, Display, Gmail, and even Discover.

This is the moment for car advertisers. The update closes the door on creating additional vehicle ads through Smart Shopping campaigns. What does this mean? Your current campaign settings, structure, and audience signals will be seamlessly transferred to new Performance Max campaigns. This leads to a more integrated and effective advertising strategy, resulting in better conversions and ROI.

For advertisers who are not yet using vehicle ads, Performance Max opens new doors. This feature will be available in open beta in the US and Canada and in closed beta in Australia. An excellent opportunity to get on board and enjoy the benefits that this new approach offers.

The upgrade creates brand new opportunities for optimization. A spokesperson from Google reveals that Performance Max now allows you to optimize both online and offline conversions within a single campaign. Moreover, the Insights page of Performance Max gives you access to valuable new insights. For instance, you can learn more about your target audience and the current search trends that are relevant to your business.

While we in the Netherlands still have to wait a bit, it is clear that the Performance Max update for vehicle ads brings about a significant shift in the way cars are advertised online. It offers brand new opportunities for optimization and efficiency. In addition to unlocking new channels and bidding optimizations, it provides a more integrated and focused approach to accelerate the growth of car advertisers.

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