Imagine this: only 37% of your customers receive notifications from your app. That means you could be missing out on 63% of your target audience! Fortunately, the latest innovations from Google Analytics 4 can change that.
With eight groundbreaking features, Google Analytics 4 focuses on enhancing app measurement and performance. The ultimate goal? To provide marketers like you with detailed AI-driven insights to better understand both web and app user behavior, all brought together on one platform.
These innovations can have a significant impact on businesses and organizations. They offer deeper insights into your audience and can result in more effective, engaging campaigns. When your message truly resonates with a target audience, you will often see an increase in conversions, which naturally leads to a higher ROI.
Here’s an overview of some of the most promising features:
New unregistered users proposed to the public:
This allows brands to more easily connect with app users who fall outside the reach of push notifications, as only 37% of customers enable such notifications.
Seamless reuse of app and web audiences:
This innovation ensures that audiences created in GA4 target only relevant app users.
Direct access to GA4 Audience Builder in Google Ads:
With this, you can quickly and easily create target audiences and manage your campaigns.
Geo-based conversion lift measurement:
Currently in beta, this tool offers marketers the opportunity to conduct controlled experiments to gain deeper insights into the effects of their iOS app campaigns.
A concrete example is Revolut, a British fintech company. By investing in Google Analytics 4 events, they saw their app openings increase by 12.5% and their cost per installation decrease by 11.2%.
This is just the beginning.
promises that with Google Analytics 4, marketers will receive a complete set of tools for measuring app campaigns. The overarching goal? To drive business growth through advanced data analysis.