Google has announced that the Nano Banana image generation tool is now available in Google Lens within the Search app. This feature, originally part of the Gemini app, allows users to create and edit images directly from Google Lens.
New creative possibilities through Nano Banana
The Nano Banana feature is accessible via the Google app on Android and iOS devices. Users can activate the new "Create mode" by opening Google Lens and then transforming their ideas into visual content. This integration means that image generation is now part of the daily search experience, allowing users to produce creative content directly from their search queries.
Google has initially launched the feature in the United States and India, with English as the supported language. The company has indicated that expansion to other countries and languages will follow soon, although specific dates have not yet been announced.
Competition for AI Dominance
Google's move comes at a time of intense competition in the AI market. Companies like OpenAI, Microsoft, and Perplexity are all developing similar functionalities to attract users. This race for the most appealing AI search features may determine who becomes the future market leader in search technology.
For companies looking to enhance their digital presence, this development presents new opportunities to integrate creative content into their search strategies.