Google announces a significant expansion of its AI assistant Gemini, which is now becoming available for television platforms. This development marks a new phase in which artificial intelligence further penetrates the living rooms of consumers.
Gemini AI reaches 300 million TV sets
The technology company announced that Gemini will be introduced on Google TV and other Android TV OS devices. Once the rollout is fully completed, more than 300 million active devices will have access to the AI functionality. From that moment on, users will be able to engage in natural conversations with the assistant through their television.
The AI integration offers various possibilities for viewing behavior and household use. Families can utilize Gemini to make joint decisions about movies or series that appeal to everyone. The assistant can also help find missed episodes or look up reviews before watching a new title.
Additionally, users will retain access to all existing Google Assistant features, the company confirms. The new AI capabilities will be added on top of the current voice commands that were already available.
Business impact for entertainment and technology
This expansion has implications for various sectors. Streaming services must take into account the changing search behaviors of users, while TV manufacturers can gain a competitive advantage through early adoption of the technology.
For households, Gemini offers practical added value. Parents can use the AI for homework assistance for their children, while families receive support in planning vacations or learning new skills. These functionalities transform the television from a passive to an interactive device.