Product & Platform Updates
2 min
14 March 2024

Auteur

Lisanne Groot

Lisanne Groot

marketing consultant

Google core update March: quality leap in search results

Google core update March: quality leap in search results

Google's

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The March 2024 update focuses on improving search results. The goal is to reduce unusable content and manipulative SEO practices. This update will bring significant changes to content ranking within Google's search engine.

Key points of the core update

Approach to unusable content:

The update reduces unusable content by 40%. This significantly improves search results.

Fight against expired domains and manipulative SEO:

Improved algorithms detect and address abuse of expired domains. Manipulative techniques aimed at search engine rankings are also being tackled.

Detection of AI-generated content:

Sharper detection of AI-generated content promotes authentic, valuable information.

Impact on websites

Sites with low-quality content or reliant on manipulative SEO may see a decline in rankings. This underscores the importance of valuable, user-focused content.

Advice for website owners

1. Focus on

authentic content

that meets search intents.

2. Avoid dependence on

automated content creation.

3. Make sure you

content strategy

Google's

quality guidelines

follows.

The core update of March 2024 emphasizes the importance of quality and authenticity in Google's search strategy. Adjusting your SEO and content strategy is crucial for visibility in search results.

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Lisanne Groot  - Author

Over Lisanne Groot

marketing consultant