Do you rely on Google's related search feature for your SEO strategy? Prepare for a big change.
has confirmed that it will remove this search operator, which showed the relationship between URLs.
Danny Sullivan from
noted that the related search function had not been functioning properly for some time and was displaying outdated information. Therefore, Google has decided to discontinue support for this feature, which means you will need to look for other strategies for your search engine marketing research.
This change may force businesses and organizations to reconsider their approach to SEO. The loss of this feature could impact how companies analyze the relationships between different websites. Fortunately, Sullivan suggested that Google may explore alternative ways to display related information in the future, although no specific details were provided.
In the meantime, you might consider using AI search engines such as Google SGE, Bard,