Google has recently launched new AI-driven image tools for Demand Gen advertisers worldwide. These tools enable users to create original and high-quality image assets within just a few clicks. This innovation offers speed and quality while ensuring that advertisers maintain full control over the imagery used.
New features and capabilities
In addition to the basic functionality, Google has introduced a feature called 'Generate more like this.' This allows advertisers to create similar versions of existing images that are performing well. This enhances the effectiveness of campaigns by reinforcing consistent and successful visual themes.
Savings and Efficiency
The use of AI for generating unique image assets can yield significant savings. Advertisers save time, money, and resources, resulting in more efficient campaign management. These tools provide a strategic advantage for companies looking to optimize their marketing activities.
Control and originality
Despite the high level of automation, advertisers retain full control over the final images used. Google emphasizes that the AI suggestions do not determine the final choice; that responsibility lies with the advertisers themselves. This ensures that the generated images closely align with the specific needs of each business or client.
Google's new AI tools generate unique and original images, allowing each campaign to stand out. Michael Levinson from Google illustrates this with the example of colorful tents under the northern lights for a campaign in Iceland. These tools help companies refine their advertising strategies and provide a technological and competitive advantage in digital marketing.