Google is experimenting with QR codes for direct calling in sponsored ads.

Have you ever struggled to quickly find a company's phone number? Google is working on a solution. They are testing a new feature where sponsored ads are equipped with a QR code. By scanning this code, you can directly call the corresponding company.

This innovation, first spotted by SEO analyst Khushal Bherwani, not only displays the QR code but also shows the company's phone number right away. This makes it even easier to get in touch quickly.

But that's not all. Google is also experimenting with adding three images to ads instead of the usual one. Although Google has not yet issued an official statement regarding these trials, Bherwani has shared some examples on X (formerly Twitter).

For companies with a high volume of customer phone interactions, this feature could be a game changer. Thanks to the renewed popularity of QR codes, this could lower the barrier for customers to make calls. This may lead to increased sales and higher customer satisfaction.

Businesses would do well to keep an eye on this development and consider implementing the feature as soon as it rolls out. This way, companies can enhance customer interaction and improve business results.

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