Have you ever wondered why smaller, independent websites often get lost in search results? Google rolled out the August 2024 core update this week, and it is specifically designed to enhance the visibility of such sites. This update promises not only greater relevance for smaller websites but also a shift in how content is evaluated by Google.
What does the August 2024 core update bring?
The August 2024 core update enhances the visibility of useful content from smaller and independent websites in search results. Google is responding to feedback since the September 2023 update, which was detrimental to many of these sites. The update will take approximately a month to fully roll out.
Impact on websites and organizations
This update can have significant implications for businesses and organizations. Websites that previously held lower positions may now gain more visibility. Advertisers and site owners need to closely monitor the changes and understand how their content is being evaluated. Google advises focusing on creating useful and relevant content for users, rather than solely on search engine optimization.
What to do in case of negative impact
Google does not provide any new specific advice for sites that are negatively impacted by this core update. There are no direct actions to restore a negative ranking. It is important to create content that is user-focused and not solely aimed at search engines. For sites that have been affected by core updates in the past, it remains crucial to produce valuable and trustworthy content.
Previous core updates and what we can expect
The previous updates, such as those from
had a broad impact. The current update builds on feedback and lessons from previous updates, with a focus on improving the visibility of small and independent sites.
Google hopes that this update will provide a more balanced representation of content, where not only large sites but also smaller, valuable sources are better showcased.
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