You may notice that your website is suddenly ranking lower on Google. Or perhaps your traffic is unexpectedly increasing. There's a good chance this is due to the Google June 2025 core update, which has been rolling out since the end of June. This algorithm change can impact your website's position in search results. Especially if you rely heavily on organic traffic, it is important to understand what this update entails.
The update was announced on June 30 and will last approximately three weeks. This is the second major adjustment of the year, following the March 2025 core update.
Impact for websites and businesses
Core updates cause shifts in search results several times a year. They are intended to improve the quality of search results. This means that some pages rise while others fall. The changes are often broad and not focused on one specific type of content.
A lower position in Google does not automatically mean that you have done something wrong. Google emphasizes that a drop in rankings does not indicate errors on your site. The algorithm simply reevaluates relevance and reliability in the overall context of the web.
No quick fix, but sustainable guidelines
Has your site been affected by this update? Then it is important to know that there is no direct solution. Google recommends continuing to create content that genuinely helps people. Avoid optimization solely for the search engine.
In previous advice, Google shares reflective questions that can assist in improving your content.
Consider: is your content original, reliable, and focused on people? Google also emphasizes that recovery will only be visible in the next update. As long as you are developing content that meets the 'helpful content' guidelines, you are on the right track.