Google has announced that the new AI Overview Ads are now available for mobile users in the US. These ads appear directly below the AI-generated answers in search results. The AI Overviews provide a range of solutions to commercial products. What makes this new ad format unique is that relevant Shopping ads appear directly within the AI Overview, allowing you to quickly find the right product without having to perform an additional search.
How AI Overview Ads Work and Why They Are Useful
According to Google, advertisers do not need to take any extra steps for their ads to appear in the AI Overview. Existing campaigns such as Search, Shopping, and Performance Max are automatically displayed when they are relevant to the search query and the content of the AI-generated responses. Google emphasizes that users who interact with these AI Overviews are more satisfied with their search results and find the ads above and below the answers useful. This provides advertisers with the opportunity to connect with potential customers at the right moment, precisely when they are looking for a solution.
Transparency and user experience are central.
This new ad format, which was extensively demonstrated during Google Marketing Live, is designed to help users quickly discover brands and make informed purchasing decisions. All ads carry the clearly recognizable label "Sponsored," emphasizing Google's commitment to transparency and clarity. After months of careful testing, it appears that users find the ads in AI Overviews useful, as they are directly connected to relevant companies, products, and services at the moment they need them.