Google Lens will add Shopping Ads to visual search results later this year, meaning consumers can more easily discover and purchase products based on what they see. By simply taking a photo with Google Lens, you will instantly see all the details: from prices to available colors and where you can buy it. This integration combines Google's AI models with the power of the Shopping Graph, which contains information on more than 45 billion products.
What is Google Lens and how does it work?
Google Lens helps users search based on what they see. With a quick photo or an uploaded image, Lens displays visual matches for products that catch the eye. Nearly 20 billion visual searches are conducted via Google Lens each month, with 20% related to shopping. From searching for outfit inspiration to discovering home decor, consumers use Lens to easily identify and research products. Whether you see an accessory in a video or are looking for furniture for your living room, Lens allows you to quickly find the right products without switching between different apps.
The benefits for advertisers
With the addition of Shopping Ads in Google Lens, advertisers have a unique opportunity to reach shoppers at the moment their interest is piqued. Thanks to the seamless integration of ads into the visual search results, companies can showcase their products to consumers who are actively looking for new purchases. Tests show that shoppers are more likely to engage with the new interface, especially when they can compare product information such as price, reviews, and where to buy the product. For advertisers, this means they can leverage their existing Search, Shopping, and Performance Max campaigns to be visible in this new visual search experience without additional effort.