Recent changes in Google's algorithms can have a significant impact on the visibility of web pages. The Google March 2024 core update is one of these important updates. It integrates Google's helpful content system into the core ranking system. This results in a 40% reduction of unhelpful content in the search results.
Impact on businesses and organizations
This update will undoubtedly have implications for the online visibility of many businesses and organizations. New and stricter spam policy rules are being implemented through automated algorithms and manual checks. As a result, it is essential for content creators to produce high-quality, user-focused content.
The March 2024 core update is more extensive and complex than previous updates. This means that various systems within the Google core update process have been adjusted. These adjustments lead to greater fluctuations in search results. Systems complement and reinforce each other during the update period.
What to do when rankings decline
If your website experiences a drop in rankings, Google does not provide a direct solution. The advice is to assess the quality of your content and wait for the next major update. The priority should be on creating valuable content for users.
New spam updates and policy adjustments
Google has also introduced new spam updates. These are aimed at addressing the misuse of expired domains and content that is produced on a large scale to manipulate search rankings. Actions against such practices will begin this week. They include both automated systems and manual interventions.
These updates emphasize the importance of adhering to Google's guidelines and adjusting digital strategies to the changing rules of online search behavior. For companies that are heavily reliant on their online presence, this is a crucial moment to reconsider their approach.