Algemeen
2 min
21 March 2025

Auteur

Lisanne Groot

Lisanne Groot

marketing consultant

Google replaces Google Assistant with Gemini: What does this mean for you?

Google replaces Google Assistant with Gemini: What does this mean for you?

Google announced that Google Assistant will be replaced by Gemini later this year. This means that the well-known voice assistant will no longer be available on most mobile devices. Other devices such as tablets, cars, headphones, smartwatches, and smart speakers will also transition to Gemini.

The decision to discontinue Google Assistant is not surprising. The latest Pixel 9 smartphones already use Gemini as the default assistant. Google claims that Gemini offers more advanced capabilities, such as interaction through Gemini Live and Deep Research, allowing users to gain deeper insights.

What does this mean for users?

Millions of users have already switched to Gemini and are sharing positive experiences. Google is working to make Gemini more user-friendly, especially for those who rely on a voice assistant daily. Features such as playing music, setting timers, and performing actions from the lock screen have now been added.

Google emphasizes that Assistant will continue to operate for the time being, but will ultimately be phased out by the end of the year. More details about the transition will be shared in the coming months.

How can companies prepare themselves?

For companies and organizations that rely on Google Assistant, this change may require adjustments in workflows and technology. Smart devices and automated systems utilizing Assistant will need to be updated or re-integrated with Gemini.
Google views this transition as a logical step in the development of AI-driven assistants. Gemini not only offers familiar functionalities but also introduces new AI capabilities that elevate productivity and interaction to a higher level.

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