Imagine being able to generate ad copy and images in just seconds. Google will soon make this possible for all American advertisers with new AI features in Performance Max.
Google's latest AI technology, available to advertisers in the U.S. by the end of this year, will revolutionize the creation of text and visual content for campaigns. This technology uses prompts to generate results in seconds. Performance Max (PMax) will also take performance data into account when suggesting specific assets for campaigns, optimizing ads across all Google platforms and formats.
Performance Max AI features
The new PMax AI features can be used in two ways: for text generation and image generation. Text generation enables agencies and brands to create new headlines, descriptions, and images, while image generation assists companies with limited creative resources in quickly producing high-quality visuals for their campaigns. AI-based image editing within Google Ads allows advertisers to experiment with different versions of their main images at scale.
Google emphasizes that advertisers retain control over the AI-generated creative assets. All accounts will be able to edit images using the Google Ads asset library starting in early 2024. Additionally, shareable previews for all assets, including generated ones, will be available, simplifying the creative review process.
For safety and transparency, all AI-generated images will be clearly labeled as AI-generated by Google. Google Ads has also implemented safety measures to prevent the misuse of generative AI, with all generated content being checked against Google's advertising policies.
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